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Before you begin designing your leaflets and writing the content, you need to know why you are making a leaflet and what you hope to achieve with it.
Before you begin designing your leaflets and writing the content, you need to know why you are making a leaflet and what you hope to achieve with it.

How to create a successful leaflet distribution campaign

Whether you want to to target a new audience or are simply looking to strengthen an existing marketing campaign, we highly recommended giving leaflet distribution a go. Although there are far more sophisticated forms of marketing available today, many businesses still find traditional methods, like leaflet distribution to offer the highest return on investment. Here we will explain what you need to do to create a successful leaflet distribution campaign.

Purpose of leaflet

First you need to establish the purpose of your leaflet. Why are you sending out a leaflet and what is your aim? Are you looking to inform people about an event you are planning? Do you want to increase sales of your products? Knowing this information will help you during the design and content creation stages.

Create a professional leaflet design

It is important that your leaflet design has an impact on your intended audience. Think carefully about how you want your leaflet to look. If you have the budget it is definitely worth investing in professional leaflet design and printing. You will need an eye-catching design, which draws people in and makes them want to read the whole leaflet.

Offer incentives

It is important that your leaflet has a call to action. This is the action that you want people to take after reading your leaflet. For example, purchasing your products or services. A great way to encourage them to fulfill their call to action is to offer an incentive like a discount voucher. Doing this will also help you to measure the effectiveness of your leaflet distribution campaign.

Decide on the best time for distribution

When it comes to leaflet marketing, timing is everything. It is important to spend time planning your campaign and thinking about when will be best to send out your leaflets. The purpose of your leaflet will help you decide on the best time. For example, if you are launching a new product, you will want to send your leaflets out beforehand, to drum up interest. If you are looking to strengthen an existing marketing campaign, you will need to send your leaflets out around the same time as your TV, newspaper or online adverts are being shown.

Choose your leaflet distribution method

In order for your leaflet distribution campaign to be successful, you will need to think carefully about distribution methods. Your choice will depend on the type of leaflet you are sending out, their purpose and their audience. There are two main types of leaflet distribution methods: door-to-door and hand-to-hand.

Door-to-door distribution requires leaflets to be put through the letterboxes of your target audience. Many distribution companies provide a wide range of plans including shared plans (leaflets are delivered in a bundle with others), newshare (leaflets are delivered inside a newspaper) and solus (leaflets are delivered alone). You will need to think about where you want your leaflets to be distributed in order to reach your chosen demographic.

Hand-to-hand leaflet distribution usually takes place in public places. In order for this to be a success you will need to think about where you are likely to find your audience. Where do they work? Where do they socialise? This will help you determine the best place to hand out leaflets.

Find a reliable leaflet distribution company

Finding a reputable and reliable leaflet distribution company will be key to the success of your campaign. When vetting companies, find out how long they have been in business and their estimated delivery times. It is also important to check that they offer the distribution method you require and have the capacity to get the job done on time. Many leaflet distribution companies offer GPS tracking, which will give you the peace of mind that your leaflets have been delivered in the right area, at the right time.

Before signing a contract with a leaflet distribution company, always compare quotes to make sure you are getting a fair price and ask for references from their clients.

Conclusion

Creating a leaflet distribution campaign is not as easy as making a quick design and popping it through random letterboxes. It takes thought, planning and careful consideration. Providing you spend time making sure you have covered all of the points noted in this article, you should stand a good chance at your leaflet distribution campaign being a success.

 

Image credits: Andrea Balzano & tomylees


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