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Venue seeker
Venue seeker

Modern Trends in Venue Hire London: the London Landmark and the Corporate Event


Quite a number of London landmarks have secondary purposes, or have developed ways of making money through revenue streams other than simple tourism. The Museum of London, St. Pauls and the Saatchi Gallery for example, both double as event venues; and are somewhat representative of a new trend in venue hire London, which is to source places with either historic or landmark appeal.

Such venues may sometimes be thought of as “impressive” settings: that is, they are places whose very nature puts a stamp of authority on an event. In some cases they also have an exclusive air to them. Attending a corporate event in the Lancaster House, for example, with all the visual solidity and history that implies, is not something that everyone can say they’ve done: and so the company that puts its corporate get together in such surroundings automatically scores points for being memorable.

There are some cases, of course, where the pre-existing purpose of the venue, or its known history, make it an obvious choice for other reasons. If the industry originally connected with a building (some of London’s guild halls are open for hire to corporate clients, for instance) has resonance with the industry in which the venue hire London client works, then it makes sense for its event to be held there. Or if the historic or present purpose of a building – the Museum of London, for example, may be used by businesses wishing to promote scientific ideas or products – has such a connection, then again the same applies.

In all venue hire London, there are considerations to make above and beyond the look and feel of a building. Capacity, convenience and catering – the three “c”s – are prime elements in any hire situation.

If a building cannot hold the number of attendees expected, then it is clearly of no use in a specific hire situation. It is true, of course, that the total number of invited attendees rarely come to an event: but it would be senseless to book a place that actually hasn’t got room for all of them if they did turn up, if only because Sod’s Law states that they would.

At the other end of the spectrum, it’s also true to say that booking a venue whose maximum capacity is significantly greater then the number of people invited is also silly. If anyone fails to turn up, in this situation, then the place begins to look very sparsely attended very quickly.

Convenience refers to the proximity of a venue to major transport links and routes. A person can’t be expected to go too far out of his or her way to attend an event he or she may have trouble getting back from – and London, while in some respects a very convenient city, has appalling public transport after midnight.

Catering may have an effect on venue choice as well. If a sit down meal is required and a venue can’t provide it, or provide the wherewithal for someone else to come in and do it, then it falls by default.

Summary : There are a number of trends in venue hire London, for venues that have a pre-existing historical purpose. is your new free blog, REGISTER FOR FREE!

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